This is Service Design Thinking: Basics-Tools-CasesBIS Publishers #ad - Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.
Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
This is service Design Thinking introduces an inter-disciplinary approach to designing services. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services.
This is Service Design Thinking: Basics-Tools-Cases #ad - In collaboration with: in alphabetical order kate andrews uk, kate blackmon uk, jamin hegeman usa, marc stickdorn a, beatriz belmonte e, lauren currie uk, stefan holmlid se, arne van oosterom nl, luke Kelly NL, Jakob Schneider GER, Simon Clatworthy NO, Fabian Segelström SE, Renato Troncon IT, Johan Blomkvist SE, Satu Miettinen FI, Bas Raijmakers NL, Ralf Beuker GER, Geke van Dijk NL, Fergus Bisset UK, Sarah Drummond UK, Asier Pérez E, Lucy Kimbell UK, Erik Widmark S .
The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.
This Is Service Design Doing: Applying Service Design Thinking in the Real WorldO'Reilly Media #ad - How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, implement concepts in reality, perform all of the main service design methods, and embed service design successfully in an organization.
Great customer experience needs a common language across disciplines to break down silos within an organization. You’ll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.
Orchestrating Experiences: Collaborative Design for ComplexityRosenfeld Media #ad - Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
Service Design for Business: A Practical Guide to Optimizing the Customer ExperienceWiley #ad - You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips.
With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service design for business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Service Design for Business: A Practical Guide to Optimizing the Customer Experience #ad - Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design.
In this book, the livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Written by the experts at livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.
Livework pioneered the service design industry, the British Government, Volkswagen Procter & Gamble, the BBC, and guides organizations including Sony, and more toward a more carefully curated customer experience.
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and DiagramsO'Reilly Media #ad - With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes.
This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. Once you’re armed with this data, you can provide users with real value. Mapping experiences is divided into three parts:understand the underlying principles of diagramming, experience maps, visualizing the process, including service blueprints, mental models, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, customer journey maps, and using diagrams in workshops and experimentsSee key diagrams in action, investigating the evidence, and spatial maps and ecosystem models .
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams #ad - Customers who have inconsistent, broken experiences with products and services are understandably frustrated.
The User's Journey: Storymapping Products That People LoveRosenfeld Media #ad - Like a good story, successful design is a series of engaging moments structured over time. See how a “story first” approach can transform your product, flow, content, feature, campaign, landing page, or product strategy. The user’s journey will show you how, craft, technique, when, and why to use narrative structure, and principles to ideate, and test a cohesive vision for an engaging outcome.
An Introduction to Service Design: Designing the InvisibleBloomsbury Visual Arts #ad - Part ii offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design.
Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.
An Introduction to Service Design: Designing the Invisible #ad - Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering.