Lost and Founder: A Painfully Honest Field Guide to the Startup World

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Portfolio #ad - Revenue and growth won't protect you from layoffs. For instance: a minimally viable product can be destructive if you launch at the wrong moment. His company, maker of marketing software, is now a $45 million/year business, Moz, and he's one of the world's leading experts on SEO. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly.

Rand fishkin, reveals how traditional silicon valley "wisdom" leads far too many startups astray, the founder and former CEO of Moz, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, defies the doubters, brilliant entrepreneur has a cool idea, drops out of college, overcomes all odds, makes billions, and becomes the envy of the technology world.

Lost and Founder: A Painfully Honest Field Guide to the Startup World #ad - This is not that story. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. Fishkin's hard-won lessons are applicable to any kind of business environment. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

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The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

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Lioncrest Publishing #ad - We want to share our hard-earned knowledge with you to make success easier for you to achieve. In it, you ll find a collection of the major lessons and shortcuts we ve learned that will shift the odds in your favor. We share those lessons as well. We ll tell you where our interests as founders diverge from those on the other side of the table investors, bankers, advisors, board members, and others and what to do when that happens.

Between us, acquired over thirty-five companies, sold six of them, raised over $500 million in investment capital, had three of our startups go public, we ve started over a dozen high-tech software companies, and we made billions of dollars for shareholders. We make no bones about our bias. And we ve probably learned more from those than from the successes.

The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans #ad - We ve had plenty of failures, too. The startup playbook is full of advice and guidance from entrepreneurs who have been in the role of the founder many times. Get the real guidance you need to create and build your first startup company from founders who have been there many times before. We ve also advised and mentored over two hundred companies and actively worked with venture capitalists VCs, incubators, and accelerators to help launch many other new startups.

The startup playbook is our personal, how-to guide for building your startup from the ground up. We re sharing our tips, and advice in a frank, secrets, founder-to-founder discussion with you.

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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

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Currency #ad - In a book inspired by their popular class at stanford business school, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, Hoffman and Yeh  reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters. Foreword by bill gateslinkedin cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies #ad - What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.

The objective of blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today.

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The Creative Curve: How to Develop the Right Idea, at the Right Time

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Currency #ad - We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. By understanding the mechanics of what gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

The Creative Curve: How to Develop the Right Idea, at the Right Time #ad - Big data entrepreneur allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. Either we have that gift, or we don’t. But allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar.

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Beyond The Prototype: A roadmap for navigating the fuzzy area between ideas and outcomes.

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Voltage Control #ad - Chapter overviewintro & design sprint 101: an overview of the processthe post-sprint slump: why teams struggle after a sprintwrap it up: unpack what you learnedShare Your Story: Show what you accomplishedChart the Course: Formulate the path forwardExpand the Inner Circle: Gather the right perspectives and skillsCultivate the Culture: Inspire the sprint mindsetGet Guidance: Know when to reach out to the expertsExpert Tips for Planning Superb Sprints: A bonus chapterBeyond the Prototype will guide you through the road bumps and pitfalls that often follow a Design Sprint or innovation workshop.

Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision. With his unique combination of expertise in technology, product strategy, and design thinking, Douglas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop.

Beyond The Prototype: A roadmap for navigating the fuzzy area between ideas and outcomes. #ad - It will just completely up your game. Greg satell, author of cascades & mapping innovationpractical advice for moving your innovation project forwardhave you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization.

If you want to know where to go after a Design Sprint, Beyond the Prototype shows the way. In beyond the prototype, he delivers a practical guide to what comes after.

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Ask a Manager: How to Navigate Clueless Colleagues, Lunch-Stealing Bosses, and the Rest of Your Life at Work

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Ballantine Books #ad - You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party “Clear and concise in its advice and expansive in its scope, let’s be honest, Ask a Manager is the book I wish I’d had in my desk drawer when I was starting out or even, fifteen years in.

Sarah knight, new york times bestselling author of The Life-Changing Magic of Not Giving a F*ck. From the creator of the popular website ask a manager and new york magazine’s work-advice columnist comes a witty, practical guide to navigating 200 difficult professional conversations—featuring all-new advice!   There’s a reason Alison Green has been called “the Dear Abby of the work world.

Ask a Manager: How to Navigate Clueless Colleagues, Lunch-Stealing Bosses, and the Rest of Your Life at Work #ad - Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career.

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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Ambient Press #ad - Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? april Dunford, positioning guru and tech exec, will enlighten you. Her new book, obviously awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it.

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Having spent years as a startup executive with 16 product launches under her belt and a consultant who’s worked on dozens more, Dunford speaks with authority about breaking through the noise of a crowded market.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It #ad - Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- the five components of effective positioning- how to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

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Portfolio #ad - 1 new york times bestsellerlegendary venture capitalist john Doerr reveals how the goal-setting system of Objectives and Key Results OKRs has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. They link objectives across silos to unify and strengthen the entire company.

The benefits are profound. They'd have to know when to pull the plug on losing propositions, to fail fast. Everyone's goals, from entry level to CEO, are transparent to the entire organization. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results.

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs #ad - Along the way, OKRs enhance workplace satisfaction and boost retention. In measure what matters, with narrators including bono and Bill Gates, agility, Doerr shares a broad range of first-person, to demonstrate the focus, behind-the-scenes case studies, and explosive growth that OKRs have spurred at so many great organizations.

Okrs surface an organization's most important work. This book will help a new generation of leaders capture the same magic. In the fall of 1999, john doerr met with the founders of a start-up whom he'd just given $12. 5 million, the biggest investment of his career.

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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Harper Business #ad - Ben horowitz, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.

The hard thing about hard things Building a Business When There Are No Easy Answers. Ben horowitz analyzes the problems that confront leaders every day, buying, selling, sharing the insights he’s gained developing, investing in, managing, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers #ad - Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

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This Is Marketing: You Can't Be Seen Until You Learn to See

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Portfolio #ad - The surprising role of tension in any decision to buy or not. How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Now, accessible, for the first time, Godin offers the core of his marketing wisdom in one compact, timeless package.

This Is Marketing: You Can't Be Seen Until You Learn to See #ad - This is marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. The hard thing about hard things Building a Business When There Are No Easy Answers. This book shows you the way. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market. The art of positioning--deciding not only who it's for, but who it's not for.

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Secrets of Sand Hill Road: Venture Capital and How to Get It

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Portfolio #ad - Filled with kupor's firsthand experiences, and practical takeaways, insider advice, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Kupor explains, for instance:   • Why most VCs typically invest in only one startup in a given business category. What to do when vcs get too entangled in the day-to-day operations of the business.

Secrets of Sand Hill Road: Venture Capital and How to Get It #ad - A wall street journal bestseller!what are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. How to handle a "down round, " when startups have to raise funds at a lower valuation than in the previous round.

In secrets of sand hill road, kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Why you need to build relationships with potential acquirers long before you decide to sell. Why the skill you need most when raising venture capital is the ability to tell a compelling story.

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