Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process". Table of contents how it started the formula of experience the pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts.
One Plus One Equals Three: A Masterclass in Creative ThinkingMacmillan #ad - From the first world war sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. How do you make something out of nothing?Up your game with this masterclass in creative thinking.
From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate. Combining dave trott's distinctive, humour and practical advice, almost Zen-like storytelling, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made MillionsGlazer Kennedy Pub #ad - John brinkley was, vilified and prosecuted as a quack, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'-and by their wives. Included: transcript of a Brinkley Radio Broadcast.
. Archive examples of actual Dr. This book delves deeply into his twenty-one marketing principles, dramatically multiplies the power of advertising and elevates you above all competition; the 3-step brinkley blueprint for savvy use of media-the trap most businesspeople fall victim to; a most radical, to provide a blueprint for adventurous advertising, this in-depth analysis of the lost secrets behind this amazing success story are for you! IN THIS BOOK-DISCOVER…Dynamic pathways to Maximum AUTHORITY-so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success-missing from most businesses; THE question to ask yourself, revolutionary change to your entire approach to selling-why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO-AND WOULD PROFIT FROM-making yourself or your business famous and magnetically attractive, that, locally or globally, when answered, marketing, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED-as means of attracting customers especially eager to do business with you.
Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions #ad - Brinkley sales literature and sales copy from his advertising. Plus, donald trump, moneymaking secrets & lessons from napoleon hill author, Think and Grow Rich, Martha Stewart, Dr. Dr.
Great Leads: The Six Easiest Ways to Start Any Sales MessageAmerican Writers & Artists, Inc. #ad - But this is not a simple “How To” book on leads. Every marketer worth the name can tell you how important the headline is. Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. It is the only book of its kind. But far too many of those same marketers ignore the critical importance of the lead.
In great leads: the six easiest ways to start any sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.
Great Leads: The Six Easiest Ways to Start Any Sales Message #ad - This book is not the best book of its kind about how to write successful leads. Great Leads goes far deeper. Michael and john examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper. Great leads was originally conceived as a book about sales letter leads.
The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible#ad - Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. It's engaging to read, and very easy to implement the writing techniques. Copywriters in history? Now I have the answer. It’s a must-read primer for anyone who writes sales copy….
Advanced praise for the 16-word Sales Letter™ “This is the book I've been waiting for. Heck, while they’re eating, sleeping and relaxing. Evaldo albuquerque’s “16 Word Sales Letter™” is such a strategy. Why haven’t you heard of him? Because while others are selfpromoting. Anyone seriously interested in copywriting should discover Evaldo's secret.
The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible #ad - Bill bonner, Founder of Agora. And now, for the first time ever, Evaldo Albuquerque is revealing the details of this system in this brand-new book. When it comes to books on "writing" i try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative or even useful, but this book shattered my expectations—I found page after page packed with fresh ideas.
Obvious Adams Illustrated: The Story of a Successful Businessman#ad - Read it once, to enjoy the story. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so! The secret weapon of the world's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Then read it a second time, to appreciate the wisdom that it shares.
For example, gary bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. So make use of this treasure that you hold in your hands. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day.
Obvious Adams Illustrated: The Story of a Successful Businessman #ad - Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. Some say that bencivenga was given the book by David Ogilvy himself, the father of modern advertising.
A Technique for Producing Ideas Illustrated Edition#ad - Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, at any time, powerful book to generate exciting ideas on demand, on any subject. James webb young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process.
He not only makes this point vividly for us but shows us the road to that goal. Note: this is an illustrated edition of the book for an engaging read. Now let james webb young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
A Technique for Producing Ideas Illustrated Edition #ad - Since its publication, a technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas.
This book offers a step-by-step technique for sparking breakthrough creativity in any field, especially Advertising.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsWiley #ad - You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, storytelling, simplicity, and you'll learn more about the value of authenticity, and conflict. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Your job is to craft a piece that rises out of the noise to make an impact. The classic guide to creating great advertising now covers all media: Digital, and Traditional Hey Whipple, Social, Squeeze This has helped generations of young creatives make their mark in the field. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads #ad - Hey whipple, squeeze This provides the knowledge to create impressive, compelling work. Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry.
The Courage to CreateW. W. Norton & Company #ad - May draws on his experience to show how we can break out of old patterns in our lives. His insightful book offers us a way through our fears into a fully realized self. A renowned therapist and inspiring guide, Dr. Extraordinary, wise, and hopeful. Nearly poetic meditations. Boston globewhat if imagination and art are not, rather than the other way around? In this trenchant volume, once liberated, the frosting on life but the fountainhead of human experience? What if our logic and science derive from art forms, Rollo May helps all of us find those creative impulses that, as many of us might think, offer new possibilities for achievement.
Ogilvy on AdvertisingVintage #ad - A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business. Told with brutal candor and prodigal generosity, david ogilvy reveals:• how to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
How To Write A Good Advertisement: A Short Course In CopywritingGolden Springs Publishing #ad - How to write a good advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Schwab excel at their craft. How to write a good advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers.
Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. Learn how to:grab reader attention immediatelywrite compelling copy that holds attentionWrite a call to action that’s difficult to refuseDesign winning layoutsIncrease the number of ordersConvert more inquiries to ordersGET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:Effective advertisement length.
How To Write A Good Advertisement: A Short Course In Copywriting #ad - . Use of color. Smart media placement. And much more.